#DONTEATBUYTRADE

#DONTEATBUYTRADE

Across WildAid’s Africa program focus countries, we have seen relatively little in the media that clearly makes the link between the COVID-19 pandemic and wildlife or explains  zoonotic diseases and how they can be prevented. Furthermore, there has been little to nothing targeted specifically at everyday African audiences.  WildAid is releasing a new animation in six widely-spoken languages aimed at filling this gap. The cartoon, made by Kenyan animator Mark Kinuthia, follows the journey of Oringo, who, after cutting down a tree with a chainsaw, learns how his actions could cause the next pandemic. Throughout the two-minute piece, viewers are reminded of the many benefits that wild animals bring humans, taking care not to create or reinforce negative associations between wildlife and disease. The underlying message is that all life systems on earth are connected; if one is damaged or destroyed, all creatures – including us – suffer. It is up to all of us to do our part to prevent this.

More info at https://bit.ly/39sNItN

Luca Concordia

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