Generation Awakening

Generation Awakening is a 501(c)3 nonprofit public charity. Contributions to Generation Awakening are tax-deductible to the fullest extent of the law.

The issues facing our generation in today’s rapidly changing world are complex, but we’ve simplified them into the “Top 10 Changes”. Most of the world’s dire problems can fall into at least one of the changes, with many being intertwined.  Focusing on these 10 top issues we can use creativity, collaboration, and technology to generate new ideas to bring forth a better world for our generation and generations to come.

Mission: To serve as a platform for individuals and organizations to come together to work with each other and governments on the most pressing issues of our generation. We strive to be the movement of our generation, igniting passion and inspiration to create tangible and lasting change in our world. We launch creative, focused campaigns in collaboration with other organizations for the greater good of humanity, animals and our earth. With pooled resources and the power of numbers we can implement solutions and reach common goals faster and more effectively than working separately.

We launch creative, focused campaigns for change within each of the “Ten Changes”:

1. Save Species

Work to reverse the mass extinction of biodiversity and save animals on the brink of extinction. According to the U.N. Environment program, scientists estimate that 150-200 species of plant, insect, bird and mammal become extinct every 24 hours!  “This is Nearly 1,000 times the natural rate,” say many biologists, “and is greater than anything the world has experienced since the vanishing of dinosaurs nearly 65 million years ago.”

Current Campaign: Acres for Animals

Since habitat loss and human overpopulation are wildlife’s greatest threats we work with governments and other organizations to protect what is left of the world’s Rainforests and wild natural environments. Many exotic species are declining rapidly due to poaching and illegal wildlife trading on the black market.  Currently our focus is on Africa, where their numbers are being decimated across the continent.


  • Rainforests: As a consumer you can use your buying power to show you do not support products that add to rainforest decline.  Look for products that are certified Fair Trade, Organic (see #6 for reasons why) and NO palm oil.  To learn more and see products and brands that contain palm oil click on this link:
  • Black Market and Ivory: Don’t purchase ivory or exotic pets (see #5) or support circuses or theme parks that exploit animals who may have been victims of the illegal wildlife trade.
  • Donate to our Acres 4 Animals campaign: Help us save land.  Wildlife needs their habitat to survive.

2. Save our Oceans

Trash, pollution and overfishing are depleting life in our oceans.  In a TIME magazine article titled “The Sorrow beneath the Sea,” Callum Roberts says “Imagine an underwater world without whales, sharks and dolphins, where jellyfish and algae rule.  It’s already happening.”

In addition to overfishing, pollution is causing our oceans to absorb higher and higher amounts of CO2 from our atmosphere, causing ocean acidification. The world’s biologists predict (and are already seeing) evidence that our ocean’s coral reefs, which are ecosystems to much of the ocean life, are dying. If we don’t act quickly to address these problems we will watch the world’s greatest ecosystem collapse, threatening our own survival.


3. Alternative Energy

Our world’s most highly educated scientists agree Climate Change is real and its happening now – we are already experiencing the effects. It’s time to switch our dependence from non-renewable resources which have negative environmental impacts and pollutes our air, to clean, renewable energy sources. We have the technology and the alternatives, we must demand that they be implemented NOW.

Environment > Profit


4. Recycle, Reduce, Reuse, and Renewables  // Hemp Revolution

It’s time to switch to compostable, recycled and other green products to replace plastic. Plastic now has formed two islands in the oceans stretching hundreds of miles long and killing sea life.  Hemp is the solution for many, if not all, plastic products.  Mass producing hemp means a sustainable alternative for fuel, paper and other fibers, even building materials. We are still cutting down trees for our newspapers when hemp is just as pliable and much more sustainable, has the lowest ecological footprint and grows rapidly!  One acre of hemp will produce 4 to 10 times as much paper pulp than an acre of trees. Changing to hemp-based paper could reduce deforestation in HALF. We need to demand that companies make the switch.

Stay tuned for our Hemp campaign!


  • NOT buying plastic bottles and using a re-usable water bottle.
  • You can make a difference by using your own cloth bags at stores instead of taking a plastic bag for every purchase.
  • You also have a choice when buying products at the store – look for products made with eco-friendly or recycled packaging!
  • Recycle and just consume less in general!  WATCH this:

It all adds up, just imagine if EVERYONE did these things.

5. Animal Rights

We’ve come to the time in history where we need to raise our voices for the animals. No more experiments (the U.N. has already phased out dated animal experiments for new and more technologically advanced methods. The U.S. needs to follow suit).

End the use of exotic animals in circuses or at theme parks. Intelligent animals such as elephants, Orca whales, and tigers do not deserve a life confined to performing tricks for people’s ‘entertainment’.

By allowing exotic animals as pets, we are contributing and supporting the exotic wildlife trade and the illegal smuggling of cubs from Africa and other parts of the world. Many of the captive tigers and lions are subject to lives of abuse, neglect, poor conditions, and loneliness due to the unnatural way of life. “There are more tigers in captivity in the U.S. then there are left in the wild!” Let’s be their voice and make the changes they so desperately need.


  • Do not support circuses or theme parks that use exotic animals in entertainment
  • Do not buy exotic animals
  • Do not buy cosmetics or brands that test on animals
  • Sign petitions to governments or corporations for animal rights
  • Stay tuned for upcoming campaigns for animal rights!

6. Food System

Due to the fact that methane gas released into the atmosphere by cows is the number one contributer to CO2 in our atmosphere (over all types of transportation combined!) we strongly urge a plant-based vegan diet.  If after researching on your own and still choosing an animal-protein diet,  we advocate for humane, grass-fed, non-factory farmed, local and non-destructive environmentally farms as possible. We urge you to watch documentaries and read up on the health effects and environmental degradation of eating meat. If you make the informed decision to still eat it that is your choice, but please buy free-range, hormone and anti-biotic free if for nothing else but your own health.

“Animal agriculture in the United States generates up to a billion tons of waste every year.  The EPA estimates livestock operations that confine animals are responsible for impairing more than 25,000 miles of U.S. rivers and streams and more than 269,000 acres of lakes, reservoirs, and ponds.”

Genetically Modified Organisms (GMO) crops are playing a huge role, not only in the U.S. but in the world, in infiltrating the food supply and putting the family farms out of business. Biologists are linking GMO’s to the decline of the bees – our natural pollinators! We still do not know the effects of genetically modified foods on the human bodies because of claims that they do not need to be tested.  We believe food should be grown in nature like it has been for thousands of years – not in lab that alters the DNA of seeds to be pesticide resistant. GMO crops have been banned 26 countries in light of independent studies where lab rats grew tumors from their diet of Genetically Modified Corn, why are we allowing it in the U.S.?


  • CHOOSE LOCAL AND ORGANIC whenever possible!  Even better, grow your own garden.
  • BOYCOTT FACTORY FARMS and GMO’s – both are destroying our environment and ecosystems.
  • PETITION & MARCH for better agricultural laws (and stop the “revolving door” of Big Agriculture Corporations in government/FDA positions)

7. Social Systems & City Farms

We aim to put Generation Awakening ambassadors in every city around the world to work locally to create changes in their own communities.  Ambassadors can choose one of the changes, or multiple ones, giving them the flexibility to do what inspires them.  By implementing a grassroots movement we can empower individuals to come together in their communities to work towards better city ordinances, social programs and implement community farms.


  • Apply to become a GA Ambassador and implement city farms or any of the ten changes in your community!

8. Overpopulation 

The world’s population is over 7 billion, and is expected to DOUBLE by the end of this century. If everyone were living the way Americans do (in terms of resources used, the big houses and cars, etc.) it would take EIGHT PLANET EARTHS to sustain us. Does that give you an idea of how unsustainable our current way of life is?

Human overpopulation is threatening all other species on the planet. If we industrialize and suburbanize every square inch of land there will be no land left for wildlife to live on. They will disappear, to be gone forever.

In addition to driving all other species to extinction, overpopulation is on track to becoming our generation’s biggest issue – as the fight for resources: oil, food and water, intensifies.

9. Political System

Our ancestors and founding fathers fought for this country to have a government for the people, by the people. We need to get the power back in the people’s hands and start a new party if necessary. Both sides of the political parties are bought out – which is why we need to cap corporate contributions to campaigns.  When people in congress and positions of power are funded by corporations they act in favor of the corporations, not the people, usually resulting in injustices to workers, communities and the environment.

It would greatly help to research and realize what is going on behind the facade of a “choice” and the pitting of two parties – Republicans and Democrats- against each other and how it is merely a distraction. The truth is corporations are running our government, if not our world. Instead of fighting with each other, we should be fighting against this flawed system. Why do we only have 2 choices? Why aren’t any of the other candidates even allowed at the televised debates? Why do we have laws being made for corporations i.e. Citizens United stating that corporations are people? This country desperately needs to get back to the constitution and the Bill of Rights and get the power back to the people. Think of what we could accomplish if the passion from the election time was maintained and used to create the changes we need to make – for our democracy and for the planet. The people and animals of this world need us – our EARTH needs us UNITED for the GREATER GOOD!

10. Unity

For the first time in history, technology allows us to instantly connect with each other from all around the world.  We shouldn’t let country borders separate us, we are all part of the human race. In order to save our earth we must all come together and awaken ourselves not only for our own generation but the generations to come.

Join the movement at: